Fashion Sustainability Tips

Your Guide to Body Positive Brands

Body Positive Brands

I have been a huge supporter of the body positivity movement ever since I first started hearing about it several years ago. I think it’s so important to know that we are so much more than our physical appearance. That is what body positivity means to me.

It’s so crucial from a self-awareness standpoint to remember to take a step back and truly understand why you want to do something like going to the gym, losing weight, or changing your diet.

Are you doing it so you can better your mental health? Are you doing it because you are feeling like your body isn’t good enough and want to look like someone else? Are you doing it because you want to feel better physically?

These are some of the questions I always try to ask myself when I feel like I need to change something about my body. These self-realizations help me stay in the right mindset and allow me to accept myself where I am no matter what.

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Checking yourself before you go into a downward spiral is a huge for self-care and mental health awareness.

So, in the spirit of body acceptance and body positivity, let’s talk about the brands that are helping spread the message and changing the fashion industry.

A Complete Guide to the Best Body Positive Brands

What makes a brand body positive? I guess this is a personal opinion, but I think of it as a brand that shows all types of bodies in their advertisements and also offers a wide range of sizes in their clothing.

While some people are always going to make the argument that body positivity in 2020 is only about aesthetics, I believe it is all in the way you personally feel about it.

At the end of the day, body positivity has a lot more to do with your mindset than it does with the appearance of your body.

The Ultimate List of Self-Love Blogs

And for the ones who say that all of the body positivity and inclusive branding we see on social media is just because the companies know we will buy into it – yeah you’re probably right!?!

But, I’m down to support a body positive brand any day rather than one that is not inclusive. So, let’s go!


Aerie was the first company I really noticed making huge strides in body positivity awareness. I remember first seeing their early non-retouching campaigns and immediately started supporting their brand and message.


On Aerie’s Instagram, you’ll regularly see women of all shapes, colors, and sizes rocking their beautiful, unedited bodies with cellulite, stretch marks, and all.

It’s so refreshing for such a mainstream brand to be promoting body acceptance in the massive way Aerie does.


Being a frequent flyer at Target as we all probably are, I noticed a couple of years ago that they started using mannequins of all shapes and sizes!

Walking through the lingerie section a few months ago, I noticed pictures of the models – women of different ages, skin colors, and sizes are all represented.


There’s something so comforting in seeing someone who looks like you represented in a huge store like Target. It just makes me smile.

My favorite brand at Target is definitely Wild Fable – what’s yours?

Girlfriend Collective

Sustainable and body positive? Yes girl! Come through, Girlfriend Collective!

Upon first glance of Girlfriend Collective’s website, I see two beautiful women with completely different body types and skin colors – it’s so refreshing.

Girlfriend Collective Topanga Bra
Girlfriend Collective ‘Topanga’ Bra

Girlfriend Collective offers beautiful staple wardrobe pieces that you are sure to love.

Swimsuits for All

Pioneered by super model Ashley Graham, Swimsuits for All is the ultimate example of a body positive brand talking the talk and walking the (cat) walk.

 swimsuits for all

The biggest battle for so many women is swimsuits – and understandably! Putting yourself out there in a swimsuit – no matter what your body looks like – is the ultimate example of physical vulnerability.

Seeing women with all different types of figures model beautiful swimsuits is so inspiring!


I have yet to fork over the cash to buy anything from Reformation, ’cause girl them prices are steep…. but I keep hearing amazing things about the quality of their products and the fact that they are a more sustainable brand.

Reformation Jada Dress
Reformation ‘Jada’ Dress

Recently, they’ve extended sizes in many styles to include up to 3X (size 24) in some apparel items!

Their clothing is absolutely stunning and well-made. Their website is a breath of fresh air!


So, outside of the fashion category, I think it’s important to mention non-clothing brands as well. The first thing that comes to mind is Dove.


Dove Soap is the first body positive campaign I remember seeing years ago. Do you remember the commercials years ago? I do! And I remember thinking “Wow these women look so normal! How wonderful.”

Now, Dove has a called The Dove Self-Esteem Project. Their website says that “our mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look—helping young people raise their self-esteem and realize their full potential.” Yaaas Dove!

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The rise of body positive, inclusive brands continues to grow and expand – it’s such a beautiful thing!

What are your favorite body positive brands??

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